Merivale Melbourne Cup 2018

Merivale's largest campaign at that time. Responsible for concept, creative and art direction, all marketing touchpoints from content creation to all print and digital ads and materials.

Design Lead, Merivale 2017 — 2019

Managed and led a studio design team responsible for delivering more than 800 venue projects annually, as well as creating overarching Merivale-wide campaigns across both digital and in-venue to align with both venue and their guest experience goals.

Creatively led, executed and designed the highly successful Melbourne Cup 2018 Campaign (in-venue & Online) which saw Merivale’s highest sales for Melbourne Cup, in a tough hospitality sales environment. (Pictured above)